Marketing research is one of the most important things you can do to set up a successful content and social media strategy.
Finding the sweet spot between your work and what your clients are looking for can help make or break your business.
Really. It's that important.
You see, oftentimes people look for unique ways to describe their products and services OR they are so far along in their work—as masters and experts—they forget to include the basics or 101-level information when planning out their sales pages, content, and social media posts.
They forget to check into what people are looking for when they search on Google or YouTube.
In order to make sure your audience can find your work, either when they are Googling their issues or scrolling through social media, you should do some keyword research to find out what specific words you should use and what topics to discuss.
Where can you find keywords?
Each platform has its own unique search word combinations, so you want to make sure to search on each platform and adjust your content (titles, captions, hashtags) accordingly.
A word about searching PAIN POINTS
I know many of us prefer to focus on results and outcomes, instead of poking pain points to get a sale. I totally understand the reasoning behind this.
When exploring keywords to use, focus on a transformation. And see what kind of outcome the person is looking for.
You can phrase it as a transformation, like:
From Confused to Focused
From Single to Committed
From Lonely to Fulfilled
From Sad to Happy
(these are really generic, but you can apply the idea to your own work)
Tell a person how to overcome their pain point or tools to use to work on their pain point
TIP: HOW TOs are super popular on Google, as are # of Ways To or X Amount Of...
Like:
4 Ways to Connect With Your Spirit Guides
The 5 Best Tips for Learning To Read Tarot
9 Essential Oils To Make Your Home Healthy and Germ Free
15 Ways To Use Feng Shui In Your Home
And
How To Choose A Reiki Practitioner
How To Use Color To Create A Peaceful, Homey Environment
How To Program Your Clear Quartz
You can easily create carousel and social media posts with both of these types of content.